Why is Attending Seminars So Important?

At this week’s Express seminar, associates learned the ins and outs of the latest products for the Exchange’s convenience business, including impulse purchases like fresh flowers.

Fort Hood Express associates, above, teamed up at the Designers Choice booth to learn how to best sell fresh bouquets. Throughout the conference, associates hear how products make their journey from suppliers to store shelves. Understanding products’ features empower associates, giving them knowledge to make the sale.

Conferences like the Express Seminar highlight the special partnership the Exchange has with suppliers, who make our mission of going where troops go come to life.