Exchange Launches 12 Weeks of Savings for Holiday Shopping

To kick off the holiday shopping season early and protect service members and their families, the Exchange is rolling out 12 Weeks of Savings with a focus on contactless shopping. Because of COVID-19 related supply chain constraints affecting the retail industry, the Exchange is spreading out promotions to ensure the community can save safely.

The 12 Weeks of Savings campaign moves up the traditional holiday shopping period, launching Sept. 4 and running through Black Friday weekend. Shoppers can enjoy weekly Black Friday prices in store and online without having to wait until November and can also avoid traditional holiday shopping crowds by taking advantage of buy online, pick up in store and curbside pickup contactless options.

“We understand this holiday shopping will look different during the COVID-19 pandemic as shoppers seek out social distancing and contactless options to get their holiday shopping done,” said President and Chief Merchandising Officer Ana Middleton. “Merchandising, marketing and region leaders developed a strategy that addresses the concerns of the community but also ensures the same excitement and value that customers expect from us during the holiday season.”

Associates in Exchange stores can let their communities know:

• Shop early.
• From Sept. 4 through Nov. 25, shoppers will find Black Friday prices in-store and on ShopMyExchange.com on electronics, clothing, jewelry, sporting goods and more.
• New deals and specials will roll out each Friday for 12 weeks.
• Shoppers may safely take advantage of these deals with buy online, pick up in store and curbside pickup contactless options.
• Veterans using their Exchange benefit can take advantage of 12 Weeks of Savings too.

“This is unchartered territory for all of us but these are unprecedented times,” Middleton said. “12 Weeks of Savings will highlight the Exchange’s unique value during the holiday season while helping to manage shopper traffic flow and providing a safe, secure and sanitized shopping experience.”