Tune in to ESPN to See the Exchange at the Armed Forces Bowl

It’s time for the Bowl for the Brave! Watch the Army Black Knights clash with the Missouri Tigers in the Lockheed Martin Armed Forces Bowl at 6:30 p.m. Central on Dec. 22 to catch national TV ads created by the Exchange’s Corporate Communication digital media team.

Two 30-second commercials will air during the game to promote the hard-earned Exchange benefit, including lifelong in-store shopping privileges for disabled Veterans and online access for honorably discharged Veterans through ShopMyExchange.com.

The Exchange will also have a strong brand marketing presence at the game, with digital graphics and signage throughout the stadium. Before the game, a mobile field Exchange—and Exchange swag—will greet fans at Veterans Village outside Amon G. Carter Stadium on the Texas Christian University campus in Fort Worth.

“For the fifth straight year, the Exchange is honored to be part of the Armed Forces Bowl,” said Jose Hernandez, director, Corporate Communication. “The Exchange’s presence at the game each year is a key part of our relevancy messaging, reminding the military community that we are all in for them.”