Exchange Brings Luxury Cinema Experience to Fort Bliss with Remodeled Theater
Soldiers, retirees and military families can kick their feet up and enjoy some well-deserved R&R at the Exchange’s newly remodeled The Grand 10 Fort Bliss movie theater.
From left: Cutting the ribbon on the remodeled Grand 10 Fort Bliss movie theater are 1st Armored Division Deputy Commanding General-Operations Brig. Gen. Michael Simmering; Jim Wood, CEO, Southern Theatres; Rena Arnold, Exchange leasing manager; Ron Krueger, COO/president Southern Theatres; and Dan Traeger, general manager, The Grand 10 Fort Bliss
The 12-year-old theater, owned by VSS-Southern Theatres, was updated to Grand Premium Experience (GPX) standards, which include bigger screens, 4k laser projection, Dolby Atmos® sound, heated recliner seating and armchair tables.
“The upgrades at The Grand 10 Fort Bliss theater reflect the Exchange’s commitment to enhancing the lives of our service members, retirees and military families,” said Rena Arnold, Exchange leasing director. “We’re thrilled to partner with Southern Theatres to bring such a fun experience to the Fort Bliss community.”
Concessions offerings were also expanded, and the theater now houses a full-service bar with indoor and outdoor seating.
Fort Bliss and 1st Armored Division Deputy Commanding General–Operations Brig. Gen. Michael Simmering joined Southern Theatres and Exchange leaders in cutting the ribbon on the upgraded cinema.
The theater is the latest in the improvements the Exchange is bringing to the Fort Bliss community. A dental office, Dragonfly Sushi and Smoothie King are all set to open in the coming weeks, and a Bath & Body Works is planned for the end of the year.
The Grand 10 Fort Bliss theater is located at the Exchange’s Freedom Crossing shopping center, 1619 Pleasonton Road, Suite H-101. Visit thegrandtheatre.com for showtimes or call 915-615-0621.
It is great to have a theater on the bases. I wish Barksdale would get one.