Exchange Expands Assortment With Launch of Curated By Sunglass Hut
FORT CAVAZOS – The Exchange’s assortment continues to expand with the launch of Curated By Sunglass Hut in select stores and online at ShopMyExchange.com—demonstrating the organization’s commitment to capturing a larger share of e-commerce sales while bringing shoppers brands they know and love.
Fort Cavazos and Joint Base San Antonio-Fort Sam Houston are the first stores to welcome the shop-in-shop, which features Sunglass Hut branding, fixtures and in-store Sunglass Hut experts to assist shoppers in selecting the best frames for any style or budget. The Exchange’s merchandising team: Softlines Vice President Marissa Carpenter, Divisional Merchandise Manager Sylvia Smitherman and Divisional Merchandise Manager Alicia Dewar joined Fort Cavazos Exchange leaders General Manager CJ Morganfield and Store Manager Maria Berrios Borges to celebrate the launch in-store.
Fort Cavazos Exchange became one of the first Curated By Sunglass Hut shop-in-shop locations with an Aug. 11 ribbon cutting. From left: Exchange Divisional Merchandise Manager Alicia Dewar, Divisional Merchandise Manager Sylvia Smitherman, Fort Cavazos Exchange General Manager CJ Morganfield, Store Manager Maria Berrios Borges and Softlines Vice President Marissa Carpenter. In back: Sunglass Hut Experts Terri Sims and Judy Marquez.
“This experience is all curated by Sunglass Hut and part of an exclusive partnership with the Exchange,” Carpenter said as she welcomed the latest offering to Fort Cavazos and announced its online launch. “This experience for our customer offers new brands and tons of new styles.”
The shop-in-shop features sunglasses from Costa del Mar, Arnette, Armani Exchange, ESS, Gucci, Haven, Coach, Maui Jim, Michael Kors, Dolce and Gabbana and more.
Curated by Sunglass Hut is another addition that supports the Exchange’s priority to intensify national brands, giving military shoppers added value. The assortment’s arrival online not only provides an opportunity for increased e-commerce sales, but it also increases dividends that are given to military communities.
The Curated By Sunglass Hut partnership introduces new brands, including Versace, Burberry, Prada, Dolce and Gabbana and more, to the Exchange’s product lineup for military shoppers.
Sgt. Danny James, who has been assigned to Fort Cavazos for more than a year, was among the first shoppers to react to the new assortment.
“I’m interested in the Ray-Bans,” James said. “I shop here really for the savings. I’ve noticed the Exchange bringing more variety to the store with brands in the year and a half that I’ve been here. It’s nice to save on taxes and not have to leave post.”
The assortment is available at 18 additional PXs and BXs. Associates can shop the collection at ShopMyExchange.com tax-free with an additional 15% off the manufacturer’s suggested retail price.
The Exchange’s Corporate Communication and Brand Marketing team gave shoppers and associates an exclusive sneak peek at the newest merchandise and captured the ribbon cutting on Facebook Live. Click the link to see the video and visit the Exchange’s social media channels to view photos of the launch.
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