Exchange is Now 52nd-Largest Retailer in United States
According to the National Retail Federation’s annual list of the best-performing retailers, which was released last week, the Exchange is now the 52nd largest retailer in the United States, outperforming major retailers such as Hobby Lobby and JCPenney.
This is yet another testament to your commitment to serving the best customers in the world. Service members, retirees and their families enjoy the Exchange’s tax-free shopping benefit, but it’s your care for those who serve and have served that keeps them coming back to PXs, BXs, Expresses and ShopMyExchange.com.
The list was compiled by market-research company Kantar, which tracks more than 1,000 retailers with sales in excess of $2 billion annually.
Another military retailer, the Defense Commissary Agency, was ranked 87th in the list of 100 retailers, demonstrating military resale’s relevancy to the heroes we are honored to serve. The article accompanying the list quotes Kantar’s Senior Vice President of global retail and technology David Marcotte, who highlights the significant value military resale provides authorized shoppers today:
“If inflation shows up anywhere on the list, it is hidden deeply in two retailers that most shoppers have probably never visited: Army and Air Force Exchange Service, No. 52, and Defense Commissary Agency, No. 87.
“These both serve active and Veteran service members and ‘do very well when inflation starts to creep up because their pricing is much more predictable,” Marcotte says. While they operate under very different business models than a typical retailer, “they merchandise and operate like retailers. If you go into one of the stores, you would think you were in a regular mass merchandiser.”
You can see the full list here.
It is truly an honor to serve as your teammate.
Onward and Upward!
Very best,
Tom Shull
Director/CEO
