OPERATION: Call Out—Central Region

These Central Region associates understand the meaning of Family Serving Family and Serving the Best Customers in the World. They go above and beyond to ensure that the Exchange provides extraordinary service and a taste of home no matter where they serve. Thank you, Hilda Allen, Shellby Stackhouse & Sherry Gonzalez.

Hilda Allen
Services Operations Assistant
Fort Sill

Hilda Allen, services operations assistant, makes outstanding contributions to the Exchange. Throughout the two-month transition period of our incoming assistant services business managers, Hilda has proved herself to be an invaluable asset to our team. Hilda met additional responsibilities with poise and determination and has consistently demonstrated a strong commitment to our concessions, but she has also shown incredible dedication to our customers’ satisfaction. Her willingness to go above and beyond has ensured that our operations continued smoothly and efficiently during this time of transition. In addition to her day-to-day duties as a services operation assistant, Hilda’s initiative has had a ieffect on the Exchange’s offerings. In the past year alone, Hilda has brought in 11 new short-term vendors and four new food trucks, expanding the variety and quality of services we offer. These additions directly contributed to enhancing the overall experience for our military personnel and visitors. Her efforts have not only improved the variety of services we provide but have also contributed to a positive and dynamic environment at the Exchange. YTD concession sales are 20% AFP and income 23% AFP

Shellby Stackhouse
Shift Manager, Mini-Mall/Class Six Express
Maxwell AFB/Fort Novosel Consolidated

Shift manager Shellby Stackhouse is the Mini Mall’s resident Snack Avenue expert, always looking for better and more efficient ways to increase sales and enhance the customer shopping experience. Shellby engages every customer and welcomes their invaluable feedback on any suggestions they may have to better serve their needs. She works with and challenges the facility’s teammates to increase sales while always giving priority to the customer experience. Because of her personal engagement, Hunts Brother’s Pizza sales have increased YTD $16,741, or 10.7%.  Overall Snack Avenue sales YTD are $417,165.  Huge shout-out to Shellby for contributing to the overall sales and success of our expanded Snack Avenue and the entire Fort Novosel Mini-Mall Express operation.

Sherry Gonzalez
Burger King Manager
Wright-Patterson AFB Burger King

Sherry Gonzalez has been a fixture of consistency and effort for the Wright-Patterson AFB Burger King team and for our guests at BK. YTD sales were up at 8.9% over PY. Gross profit is three points above last year and more than two points above plan as well and translates into $48K more gross profit dollars than PY. This has led to the  store being profitable in 2024 vs a loss in 2023. November sales were up 24%. The Wright-Patterson Burger King scored brand inspections at an amazing 97-99%  and was top in the BK district here.  Sherry was selected by BK corporate to attend the Burger King conference in October in Las Vegas after her restaurants recognized in the  Burger King Corporate “Royal League” as national best overall restaurant. Sherry and her team rank No. 1 in speed of service drive-thru in Central Region.