OPERATION: Call Out—Pacific Region

Han, Yun-chong; So, Song-sok; and Akiko Yamamura represent the “Best of the Best” from the Pacific Region. Our teams continue to provide amazing customer experiences for our service members, retirees and their families. We could not be prouder of what they do daily. Their actions reflect great credit upon themselves and the Pacific Region. Pacific Pride!”

Han, Yun-chong
Store Associate
Korean Northern Exchange Bonifas PX

Ms. Han provides exceptional customer service and is undoubtedly a customer favorite. She demonstrates hard work, dedication and a strong commitment to the customers she serves. She consistently goes above and beyond to ensure outstanding service and customer satisfaction. Recently, her outstanding service was recognized by a customer comment: “I am SGT Poole, the S2 NCOIC here at the Joint Security Area (JSA) near the North Korean Border. Serving here is incredibly challenging, both physically and mentally, but the support we receive from the AAFES PX and its outstanding employees like Ms. Han truly makes a difference. Ms. Han’s customer service, knowledge of the store, and willingness to help have made daily life here a little easier.”

So, Song-sok
Concept Manager
Osan Exchange Taco Bell

Ms. So, Song-sok is a dedicated and motivated manager committed to achieving AFP goals and enhancing the community’s quality of life. She upholds the highest standards of professionalism while fostering strong relationships with her team and customers—key factors in building teamwork and driving success. Through her unwavering dedication and passion for excellence, sales increased by 2.5%, gross profit rose to 75.78%, and DOP reached $28,023 or 25.12% (a 42.4% increase) from the previous year for December. Ms. So exemplifies outstanding leadership, consistently going above and beyond to drive business growth and operational excellence.

Akiko Yamamura
Concession Owner
Misawa AB Exchange

Ms. Akiko Yamamura is the owner of the Hachi Pan food truck, a new concession for the Misawa Exchange. Since December 2024, Yamamura-san has been an immediate success with wide customer appeal through the unique shape of her bread as well as her wide assortment of pastries. Word-of-mouth promotion by our customers exemplifies the positive impact she has had with her operation during this short time. Her first month sales were $1,439 over a seven-day period—very impressive for the launch of this new food truck operation.