Marketing Customer Engagement

Exchange Relevancy and Branding Score Another Win at Armed Forces Bowl

By Robert Philpot / December 30, 2024 /

A dramatic season-ending victory for Navy was also a climax to a successful year for sharing the Exchange relevancy message.

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Exchange Rolls to Victory at 125th Army-Navy Game

By Julie Mitchell / December 16, 2024 /

The Army Black Knights ended their record-breaking season as the Navy Midshipmen won the coveted Commander-In-Chief’s trophy at the 125th Army-Navy Game—but the Exchange and the heroes it serves were winners too. For the seventh straight year, the Exchange has been a participating partner of America’s game, which Navy won 31-13. The Exchange’s brand exposure…

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Watch This Weekend! Exchange to Share Its Relevancy Message at Army-Navy Game

By Robert Philpot / December 11, 2024 /

A national television audience will see an Exchange commercial during the broadcast featuring the American Athletic Conference champion Army Black Knights and the Navy Midshipmen.

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Exchange Relevancy Front and Center at American Athletic Conference Championship Game

By Chris Ward / December 9, 2024 /

The game marked the first time that Army had played for a conference championship. It also marked the first time the Exchange was a participating partner for a conference championship game.

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Last Call: Deadline is Oct. 9 for Exchange’s 130th Anniversary Logo Contest

By Robert Philpot / October 4, 2024 /

The Exchange is inviting associates to create a logo commemorating a historic milestone. The winning logo will be used in marketing, print and digital media and other communication channels throughout 2025.

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Exchange, Bass Pro Shops Officially Announce Collaboration at Bristol Motor Speedway

By Julie Mitchell / September 27, 2024 /

The NASCAR Cup Series Bass Pro Shops Night Race marked the Exchange’s first time connecting with the military community at a NASCAR event.

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Display Your Creative Side in Exchange’s 130th Anniversary Logo Contest

By Chris Ward / September 16, 2024 /

The Exchange is inviting associates to create a logo commemorating a historic milestone. The winning logo will be used in marketing, print and digital media and other communication channels throughout 2025.

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New Exchange Trailer Wrap Hypes Army-Navy Game as College Football Season Begins

By Marisa Conner / August 29, 2024 /

The trailer will serve Central and Eastern Regions before being displayed at the 125th Army-Navy Game on Dec. 14 in Washington, D.C.

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Exchange Director/CEO Tom Shull, Vice President of Marketing Customer Engagement Julie Mitchell and Senior Vice President of Brand Marketing Sandi Lute at a ballroom table at the 2024 Ragan PR Daily’s Content Marketing Awards at the Yale Club in New York City.

Exchange Honored at PR Daily Content Marketing Awards for Mission Report, Expanded Patronage Campaign

By Travis Day / August 26, 2024 /

The Exchange has been recognized as a leader in social media, digital and content marketing, receiving top honors at the 2024 Ragan PR Daily’s Content Marketing Awards at the Yale Club in New York City.

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