Marketing Customer Engagement
Associates serving as Public Affairs Representatives at each installation work all year long to share Exchange relevancy messaging with their community.
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Merchandising and marketing leaders from across military resale came to Exchange headquarters on Feb. 27 and 28 for the Alliance’s annual meeting, a gathering to discuss plans to continue strengthening exchange and commissary benefits.
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2023 marks the sixth straight year the Exchange has been a participating partner in the game between the Army Black Knights and Navy Midshipmen, one of the fiercest rivalries in college football.
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A national television audience will see an Exchange commercial during the broadcast of the battle between the Army Black Knights and the Navy Midshipmen
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During the past couple of weekends, three new Exchange announcements have made their national TV debuts. The videos, produced by the Exchange’s Digital Media Networks team, feature Sgt. Maj. Of the Army Michael R. Weimer; Chief Master Sgt. of the Air Force JoAnne Bass; and Chief Master Sgt. of the Space Force John F. Bentivegna.…
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On the big screens at in front of 52,400 fans at Empower Field at Mile High in Denver—and the small screens for those watching at home on CBS Sports Network—messaging about the hard-earned Exchange benefit was front and center.
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“Being a Veteran and being around the Exchange and the military all my life, it was really very humbling to be part of this experience,” said Andrea Frazier, who manages Exchanges in Puerto Rico and Honduras.
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In anticipation of the 124th Army-Navy Game on Dec. 9 in New England, the Exchange is launching a special message to service members, military families and Veterans with the help of a 53-foot rolling billboard.
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In the ad, Andrea Frazier, an Air Force Veteran, talks about how the Exchange serves the military community.
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Exchanges’ electronics category contributed $1.1 billion in sales in 2022! See the breakdown here.
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