Marketing Customer Engagement
On the big screens at in front of 52,400 fans at Empower Field at Mile High in Denver—and the small screens for those watching at home on CBS Sports Network—messaging about the hard-earned Exchange benefit was front and center.
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“Being a Veteran and being around the Exchange and the military all my life, it was really very humbling to be part of this experience,” said Andrea Frazier, who manages Exchanges in Puerto Rico and Honduras.
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In anticipation of the 124th Army-Navy Game on Dec. 9 in New England, the Exchange is launching a special message to service members, military families and Veterans with the help of a 53-foot rolling billboard.
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In the ad, Andrea Frazier, an Air Force Veteran, talks about how the Exchange serves the military community.
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Exchanges’ electronics category contributed $1.1 billion in sales in 2022! See the breakdown here.
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An Exchange video, featuring senior enlisted leaders from each military branch, has garnered awards in five categories in the International Awards Associate’s (IAA) 2023 LIT Commercial Awards: Season 1.
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Exchange teams honored Vietnam Veterans and their families at the first annual #VWCWelcomeHome23 on May 11-13—giving tours of an MFE and spreading the word on expanded shopping benefits to Veterans from around the country
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The Exchange brought its message of relevancy and support to the more than 5,000 participants from around the world who gathered to march in remembrance of the fallen heroes of World War II’s Bataan Death March.
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In keeping with this year’s Women’s History Month theme of “Celebrating Women Who Tell Our Stories,” special emphasis program POWER presented a lunch-and-learn March 16 featuring two of the Exchange’s top storytellers: Sandi Lute, senior vice president, Brand Marketing, in conversation with Julie Mitchell, vice president, Marketing Customer Engagement. To Lute, who was interviewed by…
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In 2022, store associates around the world helped share the Exchange relevancy story with their local communities through the Public Affairs Representative (PAR) program. PARs work directly with their local Public Affairs Offices (PAOs) to share Exchange news so the military community at their installations knows how the Exchange supports service members, families, retirees, Veterans…
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