Marketing Customer Engagement
Merchandising and marketing leaders from across military resale joined forces this month to talk through plans for strengthening exchange and commissary benefits throughout 2023 through exceptional value, exclusive pricing and more.
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Despite temperatures in the teens and sub-zero wind chills, Exchange branding maintained its streak with its sixth consecutive year at the Lockheed Martin Armed Forces Bowl.
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The EPSN broadcast will feature two 30-second national ads created by the Exchange’s Corporate Communication digital media team.
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The race, hosted by the Cape Canaveral Space Force Station, took place Dec. 10, in advance of the Space Force’s third birthday on Dec. 20.
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While America’s future military heroes made history with the first overtime in the Army-Navy Game’s 123-year history (won by Army 20-17 in double overtime at Lincoln Financial Field in Philadelphia), the Exchange benefit scored with national brand exposure as well as customer and stakeholder engagement at the game.
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Millions of TV viewers will see an Exchange commercial—produced by the Exchange’s Digital Media Network team—during Saturday’s TV broadcast of the showdown between the Black Knights and the Midshipmen.
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The patriotic trailer wrap will be on display at the game on Dec. 10 at Lincoln Financial Field in Philadelphia.
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The Naval Air Station Joint Reserve Base Fort Worth Express is back and better than ever! Service members and families can enjoy an upgraded and more convenient Express experience, including Hunt Brothers Pizza and Eddie Peppers quick-serve programs, self-checkout registers and Valero-branded fuel.
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In a special on-field presentation after the end of the third quarter, the Exchange presented Chief Master Sgt. of the Air Force JoAnne S. Bass with its inaugural Warfighter Quality of Life Champion Award.
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