Marketing Customer Engagement
An Exchange video, featuring senior enlisted leaders from each military branch, has garnered awards in five categories in the International Awards Associate’s (IAA) 2023 LIT Commercial Awards: Season 1.
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Exchange teams honored Vietnam Veterans and their families at the first annual #VWCWelcomeHome23 on May 11-13—giving tours of an MFE and spreading the word on expanded shopping benefits to Veterans from around the country
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The Exchange brought its message of relevancy and support to the more than 5,000 participants from around the world who gathered to march in remembrance of the fallen heroes of World War II’s Bataan Death March. Â
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In 2022, store associates around the world helped share the Exchange relevancy story with their local communities through the Public Affairs Representative (PAR) program. PARs work directly with their local Public Affairs Offices (PAOs) to share Exchange news so the military community at their installations knows how the Exchange supports service members, families, retirees, Veterans…
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Merchandising and marketing leaders from across military resale joined forces this month to talk through plans for strengthening exchange and commissary benefits throughout 2023 through exceptional value, exclusive pricing and more.
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Despite temperatures in the teens and sub-zero wind chills, Exchange branding maintained its streak with its sixth consecutive year at the Lockheed Martin Armed Forces Bowl.
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The EPSN broadcast will feature two 30-second national ads created by the Exchange’s Corporate Communication digital media team.
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The race, hosted by the Cape Canaveral Space Force Station, took place Dec. 10, in advance of the Space Force’s third birthday on Dec. 20.
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While America’s future military heroes made history with the first overtime in the Army-Navy Game’s 123-year history (won by Army 20-17 in double overtime at Lincoln Financial Field in Philadelphia), the Exchange benefit scored with national brand exposure as well as customer and stakeholder engagement at the game.
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