Marketing Customer Engagement

Exchange Branding is Front and Center at the Armed Forces Bowl

By Keiana Holleman / December 23, 2021 /

For the fifth straight year, Exchange branding scored big at the Lockheed Martin Armed Forces Bowl, using the game’s national broadcast to increase awareness of the hard-earned benefit.

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Tune in to ESPN to See the Exchange at the Armed Forces Bowl

By Keiana Holleman / December 22, 2021 /

Two 30-second commercials will air during the game to promote the hard-earned Exchange benefit.

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Exchange Engagement Grows at 122nd Army-Navy Game

By Julie Mitchell / December 13, 2021 /

As America’s future military leaders took the field at the 122nd Army-Navy Game, the Exchange scored another victory for engagement and brand exposure on Dec. 11.

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Watch on Saturday! The Exchange is Back at the Army-Navy Game

By Chris Ward / December 9, 2021 /

As America celebrates the 122nd edition Army-Navy Game on Dec. 11, the Exchange will be connecting with the military community through a national commercial that will air on the CBS broadcast.

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Exchange Brand Marketing Scores Big Win at Inaugural Commanders’ Classic

By Julie Mitchell / November 8, 2021 /

The first Army/Air Game at a neutral location since 1965 ended in a thrilling 21-14 overtime victory for the Army Black Knights, maximizing brand exposure for the Exchange this past weekend.

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‘A Lasting Memento of Our Nation’s Thanks’: Exchange to Honor Vietnam Veterans at Commanders’ Classic

By Julie Mitchell / November 4, 2021 /

On behalf of a grateful Nation, the Army & Air Force Exchange Service and The United States of America Vietnam War Commemoration will honor four Vietnam Veterans during an on-field ceremony Nov. 6 at the Lockheed Martin Commanders’ Classic presented by USAA. During the Army vs. Air Force football game at Globe Life Field in…

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A screenshot from the interactive fall fashion guide page on the Exchange HUB

Fall Trend Guide: A Look Behind the Scenes

By Robert Philpot / October 14, 2021 /

The Exchange’s fall fashion trend guide is returning for 2021, debuting Oct. 15.

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