Directorates/Regions

Growing the Express means bringing more and healthier options for on-the-go customers. New store concepts, signing and graphics will change the look and feel of the Expresses and improve the customer experience. Focus is on trip need, ease of shopping and increasing the basket. “The BE FIT program will take center stage,” said David Arens,…

Going into Exchanges with his Air Force father, Ricky Cabral loved seeing products being demonstrated. Years later, his managers at Japan’s Yokota AB now say the Exchange hardlines supervisor elevated product demonstration to an art form. During a commissary healthy life-style event, Cabral’s product demos sold nearly $1,200 in SodaStreams, Vitamixes, George Foreman grills, and…